June 15th, 2020 – Billund, Denmark: At the LEGO Group, we truly believe in the power of play. It’s at the center of what we do, and we believe that now, more than ever, the world needs the power of play to overcome challenges, see opportunities, innovate, focus, and connect with others. That’s why the LEGO Group is taking this opportunity to expand and transform its annual employee Play Day into a week-long experience. Play Day is an annual event where all employees take a break from their work to spend a day playing with one another, and this year, the event will span a whole week! Virtual Play Week will take place from June 15th – 19th, 2020 and will offer a range of activities designed to spark creativity and inspire participants to have fun in new ways.
This year is also special because we’ve invited many more colleagues and partners to join the play and have fun with us including Merlin Entertainment, adult fans of LEGO (AFOLs), Global UNICEF Skill Share, Sesame Workshop – South Africa, Care for Education and many others. Our goal is to promote a global connection between our colleagues and partners from all over the world.
Throughout Virtual Play Week, participants will be able to stream live events or enjoy pre-recorded sessions whenever it suits their schedule. In order to support these interactions, a special digital platform has been created that will allow both internal and external users to come together in a common “playground.” There will be exciting and surprising challenges designed to foster a playful mindset and to bring people together as they #playtogetherapart